Chanting of Krishnas Holy Name

In Adi purana the Lord Krishna says to Arjuna

shraddhayaa helayaa naama ratanti mama jantavah
teshaam naama sadaa partha vartate hrdaye mama

"O Arjuna, listen attentively! When the living entity chants My name, whether out of devotion or indifference, then his name will remain forever in My heart, I will never forget such a soul."

One May or May Not